The CI of ICEZEIT is divided into different areas:

The following points serve as marketing and sales instruments:

MARKETING:

• handmade traditional Italian gelato
• Recipes from a former ice world champion
• significantly less fat content than (US) ice cream in the milk varieties
• very high quality
• different varieties (Classic, Vegan, Creative, Premium)
• Target group from 02 to 100 years
• brand-name article 
• The Coolest place in Town

Marketing tools:

• Advertising "The coolest place in town"
• Very good styled appearance of the shops and the employees
• Clothing for employees
• various product lines with different product categories (Classic Line, Vegan Line, Creative Line, Premium Line)
• Roadshows with ice cream truck "APE" and others
• Ice from the Ice World Champion
• Frequent appearance through premium cups in hotels, petrol stations, etc.

SALES:

• very good quality
• wide range from ice cream to premium cups
• Many accessories for bag holders, clothing, online training, etc.
• Branded product with the possibility to achieve a higher margin
• long-life
• little shrinkage
• Salestools:
• Order and Order App
• standardized, simple manufacturing process
• no specialists necessary
• Products available in 180 countries around the world
• "Proofed Concept" - profitable in Austria and South Africa

Common marketing & sales instruments are above all:

• web sites
• Social Media Platforms
• the use of uniform variety lines
• logos
• claims
• advertising campaigns
• Merchandising Products
• web shops